Okay, I have a serious case of the Winter Doldrums. It’s cold and gray outside and I long for the sound of rolling gulf waves and laughing seagulls. Over the decades, I’ve driven the scenic eighteen miles of 30A many times. Given this fact, I have witnessed significant changes along Florida’s Emerald Coast. The four traditional neighborhoods that dot the necklace of white sand through South Walton County have transformed from sleepy beach access points to world-class destinations. One of these leading-edge addresses is The Pointe on 30A.
While the salt air and sunshine seems like a million miles away, I have a connection close at hand with The Pointe on 30A, located in Rosemary Beach, Florida. A perfect opportunity presented itself for me visit with the mastermind behind The Pointe – Mark Humphreys, CEO of Humphreys & Partners, the largest multifamily architecture firm in the country.
Rosemary Beach: From A Different Pointe Of View
Mr. Humphreys welcomed me and promptly accessed a Google map aerial of South Walton County, Florida. “The Pointe is located at the eastern intersection of 30A and Hwy. 98. The property adjoins the neighborhood of Rosemary Beach with access to the stunning waters of Inlet Beach” Humphreys said. “This location alone is not only ideal, there’s not another property like it. The Pointe has interior and exterior amenities that are unique, but its wide appeal may be its value.”
As we surveyed the map, I inquired about the total number of units in the area. “The walkable community of Rosemary Beach has 250 homes principally,” Humphreys points out. “The majority of homes that are available as rentals are 4-6 bedrooms. The remaining accommodations are 1 bedroom ‘carriage houses.’ This creates a significant gap in the number of 2-3 bedroom accommodations. As a result, The Pointe on 30A gains an important advantage for Rosemary Beach visitors.”
Here is a perfect illustration of The Pointe’s benefit: Let’s say an average family from a neighboring state decides to visit Rosemary Beach for a week. With this in mind, the average home rental in the area is about $6,000 per week during peak season. Under those circumstances, this steep price tag generally requires families to invite others to share the expense. In contrast, the value provided by The Pointe, offered up as 2-3 bedroom accommodations, is about half the typical cost. Therefore, this allows visitors to enjoy The Pointe’s accommodations themselves, without the hassle of involving others to share the bill – or the space.
The Comforts of Home While In Paradise
In addition to location and rent, each unit has a modern kitchen which is a tremendous savings. In fact, the price of staying in a hotel where you are forced to dine out is far greater than the cost of groceries for a week. Plus, hotels have upwards of 120 rooms along with the overhead of a large staff. Conversely, The Pointe has 68 rooms and 4 people on staff – and all of the hospitality amenities of a first-class resort.
Value aside, The Pointe’s features alone make staying there an easy decision. The architecture of the 30A area follows a traditional wood framed, Florida cracker-style theme. In contrast, The Pointe’s contemporary flair is a real stand out, evoking a modern and edgy Caribbean chic. Its design was inspired by the splendor of some of the most coveted resorts in the West Indies.
Creature comforts from The Gansevoort in Turks and Caicos, The Viceroy in Anguilla, Ritz-Carlton Dorado in Puerto Rico, and The Bardessono Hotel in Napa Valley influenced style and amenities at The Pointe. To top it off, all of the natural vegetation was preserved along the entire perimeter of the property. This consists of native rosemary species, live oaks, and pine trees which add to the natural beauty and conservation of the area.
Concept and Construction
The Pointe’s beginnings weren’t without their challenges. “Because of these aesthetics, it was challenging to get design and construction approvals for the site,” Humphreys noted. “Attention to detail and unwillingness to compromise quality increased the timeline for the project. In the long run it’s worth it for visitors,” he said. The Pointe sports its fair share of multifamily trends. Gas cooktops, unusual for multifamily developments because of the expense, are available in every unit. For this reason, The Pointe is the largest gas cooktop project on 30A.
Multifamily trends and features
Perhaps the first impression of the lobby on arrival is incomparable; an entire wall of open-air lawn doors blurring the line between where the lobby ends and the pool begins. The pool features gorgeous landscaping with a green that is perfect for a wedding. Next to the poolside cabanas is “La Cava Lounge,” a great retreat from the sun to relax and watch the SEC Conference games on the four televisions.
Guests and owners can keep up appearances at The Pointe’s state of the art fitness center and yoga studio. Afterwards, take in an unobstructed sunset view on the large rooftop terrace and lounge. The terrace features one of the best panoramic views of the ocean on 30A.
Best of all, the units at The Pointe are appointed with unique, individual finish-outs, recycled glass countertops, furnishings from Restoration Hardware, and exclusive, modern Kohler plumbing fixtures.
“Like any ideal leisure destination, having everything you could want or need within walking distance is key. Fortunately, The Pointe on 30A achieves this essential pleasure with ease,” says Humphreys. “Nature, shopping, dining, special events, and even a farmers market every Saturday are just steps away. Or if you prefer, rent a bicycle and explore further.”
The Pointe on 30A: A “One Humphreys” Project
The Pointe on 30A is unique is so many ways. It is a hallmark project for the five company divisions of Humphreys & Partners Architects, L.P., which created it. In addition to the architecture, interiors were provided by HPA Design Group, landscaping by HPLA, countertops by Glass Recycled Surfaces, and property acquisition by Atticus Real Estate. Adding to the growing list of luxury condo designs, The Pointe joins other HPA multifamily endeavors nationwide.