Top 3 Ways to Win Renters with Healthy Living Amenities
Oct 3, 2019
Wellness is one of the hottest trends in multifamily. Prospective residents want to live in apartment communities that prioritize healthy living, engagement, and an ability to connect with nature.
This holds especially true as millennials choose to rent longer due to increasing home prices.
Our Newport Beach project manager Melissa Guster knows a thing or two about healthy-infused multifamily developments. Not only is she a Registered Interior Designer (RID) and NCIDQ, but she’s also a certified LEED AP ID + C expert with the U.S. Green Building Council.
“Some of our most desired amenities in multifamily projects center around health and wellness, so now is the perfect time to develop or renovate a property to be more relevant and desirable,” says Guster.
According to a 2019 article in Multifamily Executive, the number of wellness-oriented properties (including residential, mixed-use, and commercial) has grown 6.4 percent annually since 2015 and is expected to continue expanding at that pace through 2022.
That’s why so many savvy developers are creating and investing in communities where renters don’t merely eat and sleep, but thrive. The best part is it doesn’t have to cost a fortune.
“Simply adhering to a smoke-free building policy won’t cost a cent, plus it establishes a healthier living environment that could potentially lead to renter longevity,” Guster noted.
Fitness Centers
Our clients are more focused on creating the most attractive fitness centers. By doubling the square footage, they’re incorporating cardio classes, yoga rooms, saunas, and indoor/outdoor exercise areas. Even if the property can’t accommodate a large state-of-the-art gym, a space dedicated to wellness is a must-have. Our team can easily transform a windowless or other previously unusable space into a beautifully designed meditation space or yoga studio.
Green Spaces
Studies have shown that spending time outdoors can boost immune systems and increase overall well-being, which is why green spaces, walking paths and gardens are one of the most requested amenities. These areas allow residents to enjoy some fresh air and exercise after spending most of their day indoors at work.
Another in-demand feature is an on-site, enclosed dog park. Appealing to pet owners is a sure-fire way to guarantee your community is more competitive and attractive to renters.
Communal Spaces
Communal spaces appeal to resident’s desire for community connection and experience-based living. Areas that were once under-utilized can add a sense of tranquility and strengthen social interaction, all while offering incredible views if you opt for a rooftop deck, garden, or pool.
We’re always on the lookout for new and evolving multifamily trends and well-positioned to design apartment amenities that help clients attract and retain residents. Not only do we encourage team members to pursue green credentials, but we also stay ahead of the curve on environmentally-friendly specifications and source the highest quality materials and finishes.
More Information
Need more information on how we can help you with your next green project? Call or email us at marketing@hpadesigngroup.com. Be sure to connect with us on Facebook, Twitter, LinkedIn and Instagram to stay on-top of the latest interior trends and amenities.