What’s in a name?
A community name can make all the difference in getting residents in the door. Supporting research indicates 77% of all purchases are made based on a brand name.
Our highly seasoned branding team commences the naming process with a deep dive into the demographics, geography, and other characteristics of the site, in a full collaborative study with our development partners.
We thoroughly explore the location’s history, heritage cues, and even local flora and fauna to influence the naming convention. Our process and study often involve nomenclature, etymology, and storytelling, as each has the unique goal of giving life and identity to the subject property. We believe that the name makes a powerful first impression, creates an experiential mindset, and can impart significant placemaking context to the overall development.
This highly anticipated new community located in Austin, Texas represents our fully immersive services, from naming convention to brand identity. The name itself nods to the geographic history and is inspired by the property which features a bridge (camber being a component of an arch), while the logo design insignia conveys playful homage to a rancher’s branding iron.
The Brand Vision:
The overarching brand vision is often identified during our charrette and meeting process at the onset of the project.
Much like our interior design process, we use a variety of methods, assessments, and visual depictions to derive logo sketches and concepts in concert with the visual style of the community.
As a critical path to success, it’s crucial that the brand, logo, and visuals communicate and support the interior design, architectural style, and community vernacular. We value input from the entire development team, from designers to property management professionals to our clients.
Our communication and synergistic presentation process creates an organic flow from a conceptual sketch to a fully realized brand identity package.
This mixed-use community, named Town Center on Twenty, is set to deliver its first buildings in Summer of 2023. The TC20 brand was artfully designed to articulate the curvilinear, modern forms found throughout the interior design, which are carried through to the full signage design program.
Setting the Trends:
Our process provides for both traditional (for print) marketing collateral, and also digital collateral, allowing our clients to bridge any gap and deliver pertinent, compelling information in any situation.
We work hand-in-hand with property managers and leasing professionals to gauge how to effectively communicate with their target renters, whether through printed materials or embracing a fully digitized platform.
Digital marketing collateral for the TC20 brand.
Signage Design Simplified:
Signage programs, often referred to as environmental design, fundamentally look at unifying the aspects of the built environment, from the branding and function of the space through visual presentation of wayfinding and communication that connect people to places.
The overall brand is an instrumental influencer of signage design, but we also factor in the architectural language and the interior design concepts.
Through the use of style, color, form, and material, our signage program begins to take shape and is further designed with functionality of space and user experience at top of mind.
The benefit of branding & signage design working so closely with your other consultant teams, such as interior designers, ensures a cohesion of thought, and reference and unites the vision from inside to out.
More importantly, collaborating with the architectural and interior design teams allows for efficient coordination and seamless integration, from timing pre-sale launch to full fabrication & delivery to a completed community.
North Park Landing – signage design concept study.
Signed, Sealed & Delivered:
In a way, signage designers are like practical artists. We find beauty in effective, functional visuals. Our goal is to enhance & enrich spaces while also delivering necessary directional, and life-safety, and helping to navigate the environment in which residents live.
Our expert design team understands the subtlety of details, and the nuances of color theory, iconography, and typography to deliver compelling communication signals.
We think visually and practically. Understanding building codes, construction plans, and technical fabrication allows us to move signage process from concepts to reality with ease and efficacy.
North Park Landing – comprehensive signage design realized.
Know the Signs:
Our developer partners tell us one of the biggest (and most expensive mistakes) when selecting a signage designer comes down to experience. A graphic designer may be able to deliver pretty renderings and images – but they might not be well versed in technical details such as building codes, materials, and logistics for incorporating signs with the built environment.
More than just an interior design firm, we bring brands to life through innovative branding, compelling marketing collateral, turn-key signage solutions and environmental graphics from concept to installation.
Let us show you how this service can benefit your property, engage prospective residents, and grow your brand strength in the market. Contact Amy Becker for more information: firstname.lastname@example.org