The Willow

Charleston, SC

  • Category
  • Type Market Rate
  • Status Under Construction
  • Scope Branding, Print Collateral, Signage


Life is better under the Willow. This colorful and connected new apartment brand in North Charleston plays homage to the natural flora & fauna of the site itself. Designed to ignite casual luxury, the branding unites modern living with charm and comfort. The vibrant interior design also influenced the brand color palette & typography development, which is carried throughout the collateral package and complete property signage.